WisePops.com is an excellent service for delivering pop-ups to your site visitors, and we’ve been using them exclusively on the MuseThemes website to capture leads and promote products since 2015.

A few weeks ago, the team at WisePops asked if we would share our experience working with their platform. Integrating their service into Adobe Muse is very simple with our free widget; if you’re looking for pop-up functionality and targeting that goes beyond what simple Muse widgets can do, then WisePops may be right for you.

Here’s a breakdown of the WisePops platform, and integration instructions for Adobe Muse.

 

 

Design Options

WisePops offers 60 default templates. These templates cover all kinds of design and use cases from exit pop-ups, to lightbox pop-ups, email pop-ups, survey pop-ups or merchandising pop-ups. All these templates can be edited as desired.

You can also start from scratch and build a 100% custom pop-up. This is especially handy when you have a strong visual identity and want to make sure that your pop-up will match it.

To design your pop-up (or edit it) you can drag and drop blocks, which means it requires no designer skills. But if you want to take things further you can use custom HTML and CSS.

The last option worth mentioning relates to what WisePops calls a “Tab.” This option allows you to display a teaser before displaying the pop-up. It’s especially useful on mobile devices where space is scarce and Google doesn’t appreciate full-size pop-ups.

 

 

Targeting

WisePops comes with a lot of options to select who should see your pop-up and when.

They provide seven default triggers, including landing, exit (displayed when the user is about to leave your website), scroll, or after x-number of pages.

These triggers are complemented by various refinement options:

• Page selection (displayed if URL is or contains X)
• Visitor type (new or returning)
• Geo-location (country, state or city)
• Traffic source
• Frequency options (e.g. won’t display if the user has already seen the campaign)
• Device

They also just released a new “contextual targeting” feature, which enables you to build your own triggers and targeting conditions using scripts or Google Tag Manager variables.

 

 

Reporting

WisePops reporting page allows you to monitor displays, clicks, and the number of emails collected. You can also AB-test your campaigns in one click.

If you want to get a better picture of your pop-up performance, you can also activate Google Analytics integration. This integration will help you evaluate how your pop-ups impact your average session duration, conversion rate, and other areas.

 

 

Using WisePops in Adobe Muse - Free Widget

While pop-ups can be achieved in Muse using the stock composition or our Pop-Ups Pro Widget, utilizing a service like WisePops will give you significantly more functionality and targeting options. You can easily target a specific user coming from unique URL and show them a tailored message, which isn’t possible with a simple pop-up widget, as you would need to show the same message to all site visitors.

To integrate WisePops into your Adobe Muse site, you’ll need to use our widget.

DOWNLOAD WISEPOPS WIDGET

  

Installation:

Step 1: Log in to your WisePops account and create a new site. Note the URL of your account, as it contains your account ID. The bolded letters are your account ID:

https://app.wisepops.com/site/tXxge14430/dashboard 

Step 2: Download the WisePops widget. Double click the widget to load it into Muse.

Step 3: Drag / drop the widget onto the canvas from your widget library panel. The widget should be placed on the Master Page.

Step 4: Open the widget flyout panel. Copy and paste your WisePops account ID into the field.

Step 5: Publish your Muse site to its final URL. Now you’re ready to design and control pop-ups through the WisePops dashboard.

Our Experience with WisePops

As long time users, we’re big fans of the WisePops platform. Our account has displayed over 1.3 million pop-ups!

At MuseThemes our main use for pop-ups is informing visitors of ongoing sales or promotions. By taking advantage of WisePops targeting, we can ensure our pop-ups are primarily seen by new visitors (and not bothering our existing members).

Here’s a quick breakdown of the pros / cons of using WisePops in Muse:

Pros:

• Simple installation using our free widget
• Tons of free templates to use as a base for your pop-up
• Advanced targeting to ensure the right users are seeing your message
• Option to design your pop-up visually, or dig into the HTML / CSS for advanced control
• Detailed reporting and statistics on pop-up performance

Cons:

• Expensive for smaller sites. Basic plans start at $49 / month and head upwards with additional features (there is a 14-day free trial).
• Your pop-up needs to be designed outside of Muse on the WisePops platform, which can make brand / design consistency challenging.
  
  

WisePops is a great option for you to collect leads or promote new products, and we hope you enjoyed this overview of the WisePops platform. Good luck with your pop-ups!